HTML sitemaps are used by Google bots but are also a convenient way for users to navigate your site by having all your most relevant pages on a single webpage. You can visit our sitemap here to get a better feel for what to include on your HTML sitemap and how to organize it. Under our “posts” category, there are subcategories, which include Advertising, Content, Ecommerce, Local, Marketing, Mobile, Penalty Updates, PPC, SEO, Social, and Web Design Posts. Our main categories are “pages” and “posts”. One thing you should notice is that we’ve grouped our most important content by topic. The link to a sitemap is generally found at the very bottom of the main website pages, such as on our SeoTuners website: What is an HTML sitemap?Īn HTML sitemap is simply a list of URLs found on a dedicated webpage. ![]() Overall, your XML sitemap should only include the most important web pages on your site and exclude more static pages, such as contact forms, and ones you don’t want to be crawled, such as seasonal pages. Some dynamic content to include in your sitemap are customer testimonials and blog posts. Site updates tell Google’s search algorithms that your website is likely relevant and useful, which increases your ranking over time. They also include meta-attributes, such as (as seen above) and to signal to bots how your URL changes. If you haven’t already guessed, XML sitemaps are meant for search bots only. To humans outside of programming, this might as well be a bunch of ones and zeros, but this is a Google crawl bot’s favorite reading material – they tend to be picky though, so be sure to read through to our “Sitemap Best Practices” section to find out the minimum standards your XML sitemap must meet. This is just a very short snippet of what your XML sitemap would look like. While there are several sitemap formats, the two most common are XML and HTML.Īn XML sitemap looks something like this: Google algorithms automatically crawl the web to discover relevant links however, submitting your sitemap directly through Google Search Console greatly increases your website’s visibility to bots, allowing them to index, understand, and rank your website quicker. In other words, when you increase the crawlability of your website, you increase your organic traffic opportunities as well. Search engine indexing essentially means an algorithm is collecting, analyzing, categorizing, and storing data from various websites to increase the speed and accuracy of information retrieval. Google’s bots use these directories to index your site. ![]() Perhaps you should know what a sitemap actually is to understand how important they are to your technical SEO strategy.Ī sitemap is simply a technical directory of all the important pages on your website that indicates to Google crawlers the relevancy and usefulness of certain portions of your business site. So, you’ve already learned how to submit a sitemap to Google. Add your updated sitemap and click SUBMITīut BEFORE you go hitting that SUBMIT button, there are some important things you should know about sitemaps that will help you ensnare those Google crawlers in your web(site) and get more organic traffic.Delete any outdated or invalid sitemaps.Sign in to your Google Search Console account.Create a Google account if you don’t already have one.How to Submit a Sitemap to Google in 6 Steps
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